Sobrn helps European businesses decide where AI belongs, build the workflows that justify it and choose an architecture that fits the real cost, data and operating constraints.
Choose the starting point
The three offers stand independently. When they connect, the handoff is explicit rather than bundled into an open-ended programme.
01
Design and implement reliable workflows across inboxes, documents, CRM and operations.
02
Give leaders a practical framework for choosing where AI belongs in the business.
03
Compare API, hybrid, private and self-run options for one or two real workflows.
Engagement comparison
| Question | Best starting point | What changes |
|---|---|---|
| How do we remove repeated work from a real process? | Workflow automation | A bounded workflow is designed, implemented, tested and handed over. |
| How should our leadership team decide where AI belongs? | AI leadership training | Leaders leave with shared criteria, priorities, owners and a 90-day plan. |
| Should this workflow stay on an API, move private or stop using AI? | AI architecture review | A written recommendation makes cost, risk and ownership trade-offs explicit. |
Workflow specialisms
These pages explain common patterns in more detail. They are not fixed products: the scope still follows your systems, controls and measurable outcome.
Lead intake
Lead intake automation connects forms, shared inboxes and messaging channels to a consistent qualification and routing process. It captures the facts once, checks what is missing, updates the right system and prepares the next action without taking commercial judgment away from your team.
Read the service guideDocuments
Document processing automation receives business documents, identifies the document type, extracts only the agreed information, validates it against rules or source systems and sends uncertain cases to a person. The aim is a traceable operational record, not an unreviewed AI summary.
Read the service guideCRM
CRM automation connects calls, email, forms and operational events to consistent records, tasks and review-ready follow-up. It reduces administrative lag while leaving pipeline judgment, customer commitments and final communications with the accountable person.
Read the service guideOperations
Custom workflow automation turns a bounded, repeated business process into a connected sequence across the tools your team already uses. Rules handle predictable decisions, APIs move information, and AI is introduced only for language or variation that cannot be handled more reliably another way.
Read the service guideA useful boundary
Sobrn is independent of software and infrastructure vendors. Recommendations begin with the workflow and the decision your team needs to make, not with a product quota. When a simpler change solves the problem, that is the recommendation.
Describe the decision, workflow or team context. We will use it to identify the most useful starting point.